One of the most interesting features of mobile marketing with QR Code is the ability to collect and evaluate various browsing data. This data and the insights derived from it allow you to better evaluate your customers and plan your advertising efforts more efficiently. This approach, called tracking, in addition to the immediate advertising effect of QR Codes, is considered an advantage for anyone interested in the browsing behavior of their customers. Find out how often and where your codes are scanned and on what types of smartphones they are used.

To leverage scan data and QR Code potential, you have several options in your code campaign. You can use the short URLs automatically generated by the system of Dynamic QR Codes in your campaigns. You do not need to pay any additional fee for the standard short URL. The biggest advantage of short URLs for Dynamic QR Codes is that they reduce the number of characters to be encoded. This process makes the QR Code easier to read and reduces the space required to print or display the code. Short URLs are only valid for Dynamic QR Codes.

The tracking capabilities of QR Codes provide a tailored solution for each company and each campaign to gain valuable information about customers and their behavior. In conclusion; You will always be one step ahead of your competitors by gaining a great advantage with the statistics you collect.